Strategic Marketing for Founder-Led Startups
Laurel Marketing Group helps early-stage and founder-led startups clarify their message, define their audience, and build a go-to-market strategy that drives real growth. We provide senior-level marketing guidance before your first full-time marketing hire.
Support for Founder Led Startups That Need Marketing Clarity
You are building something incredible, but marketing has become a roadblock. Laurel Marketing Group partners with founders who are moving fast and need a marketing partner who can bring structure, clarity, and expertise.
We support:
Founder-led startups
Pre-seed and bootstrapped companies
B2B and B2C early stage businesses
Teams without a dedicated marketing team
Startups that need clarity on messaging, audience, and GTM
Common challenges we help solve include:
“I’m doing all the marketing myself, and it’s not sustainable.”
“Nobody knows who we are.”
“We don’t have a clear go-to-market plan.”
“We’re not sure which marketing channels to invest in.”
“We don’t have time to create content.”
“We can’t afford a full in-house team yet.”
“We’re doing marketing but don’t know what’s working.”
If this sounds familiar, you’re in the right place.
Strategic Marketing Support for High-Growth Startups
Laurel Marketing Group specializes in helping pre-seed and bootstrapped startups build the marketing foundation they need to scale. We partner with founders who need clarity, structure, and a proven go-to-market plan without the cost of a full in-house marketing team.
Our expertise includes:
Messaging & Positioning
Turn complex ideas into clear, compelling messaging that customers understand instantly. We help founders articulate their value proposition, brand story, and product benefits with confidence.
Go-To-Market Strategy
We build data-backed GTM plans that define your ideal customer profile, your audience segments, and your channel strategy. Our GTM frameworks help startups launch new products, refine existing offerings, and create predictable growth.
Demand Generation
Generate awareness, pipeline, and qualified leads through targeted campaigns, paid media programs, and content engines designed for early-stage companies.
Content Marketing
Establish credibility and trust through consistently high-quality content. We create blog content, website copy, landing pages, email marketing campaigns, and social media content tailored to your buyer's journey.
Website & Conversion Optimization
Improve your website’s clarity and performance with conversion-focused messaging, structure, and UX guidance.
Fractional Marketing Leadership
Get senior-level marketing expertise without the cost of a full team. Our fractional marketing support provides ongoing strategy, execution oversight, and advisory support for founder-led companies.
Startups need expertise that adapts to their current state, with the ability to scale for tomorrow. We offer flexible options to support your stage of growth:
Project-Based
Messaging, GTM strategy, website updates, or channel-specific buildouts.
Fractional Marketing Support
Your marketing leader before your first full-time hire.
Advisory
Strategic consulting and ongoing guidance for founders.
Marketing Audits & Roadmaps
Deep assessments of your current marketing efforts with a clear roadmap for improvement.
Flexible Engagements Designed for Startup Needs
Clear Strategy. Better Messaging. Real Growth.
Founders choose Laurel Marketing Group because we bring:
Deep expertise in early-stage marketing
A proven process for messaging and GTM clarity
A flexible, cost-effective alternative to an in-house team
Fast execution tailored to startup timelines
Hands-on collaboration with the founder
A focus on a sustainable, scalable marketing strategy
We eliminate the guesswork so you can move faster with confidence.