Strategic Marketing for Founder-Led and Early-Stage Startups
Laurel Marketing Group was created to support founders before their first marketing hire. When you work with us, you get senior-level expertise without the cost or complexity of building a full in-house team. Our approach is grounded in clarity, simplicity, and scalable strategy. Early-stage marketing should be both smart and sustainable.
Our Mission
Laurel Marketing Group was established to support founder-led and early-stage startups that require clear messaging, a focused go-to-market strategy, and a marketing foundation upon which to build. Most early-stage companies lack a marketing team, yet they still need strong positioning, content, and demand generation to grow. We fill that gap with strategic clarity, hands-on execution, and flexible support.
Meet the Founder
Kelly McClure is the founder of Laurel Marketing Group and a senior marketing strategist with more than 20 years of experience helping high-growth companies turn complex ideas into simple, compelling stories. She has led global marketing, demand generation, and go-to-market strategies for brands across software, professional services, healthcare technology, and e-commerce.
Before launching Laurel Marketing Group, Kelly held senior marketing leadership roles, where she built scalable demand engines and delivered measurable increases in pipeline and revenue. Her background spans early-stage startups and global enterprise companies, which gives her a unique ability to guide founders through rapid growth.
Kelly holds an MBA in Marketing and International Business from Loyola University Chicago and is based in Scottsdale, Arizona.